Build your Amazon business alongside sellers who've already done it.
2,000+ searchable trainings, an AI trainer, live coaching calls, 6–10 person Masterminds, daily OA leads, and member-only discounts — all on our own platform and phone app. Not another Facebook group.
One membership. Every piece of a working Amazon business.
Whether you're placing your first order or scaling a warehouse, Legends puts you in a room with working sellers who answer, coaches who've done it, and training you can search the moment you're stuck.
Masterminds
An intimate 6–10 person group of driven sellers, with monthly group coaching calls led by a vetted coach — accountability a feed of strangers can't give you.
Advanced Seller Content
Grow and scale with proven systems and trainings — with dedicated content and Zoom sessions for advanced sellers, separate from newbie training.
Exclusive Discounts
Member-only pricing on software, prep centers, bookkeepers and tax pros, VAs, Account Health Services, sourcing agents, and more — savings that help offset your dues.
2,000+ Trainings + AI Trainer
Stuck at 11pm? Search the full library — sourcing, prep & ship, finances, ungating — or ask our AI trainer built on every training, and get your answer in minutes.
The playbook, end to end.
Every stage of the business is covered — and it all lives in one place, on our proprietary desktop platform and phone app (Apple App Store and Google Play), not scattered across social media.
Evergreen Sourcing System™
Retail and online arbitrage, wholesale, mastering the Keepa Data Product Finder, lead lists — plus the OA Leads Group dropping 2 fresh leads every weekday to rabbit-trail from.
Prep & Ship Mastery
The newbie-friendly Proven Prep & Ship Course plus advanced ops: shipment workflows, warehouse management, returns, OA order tracking, and prep-center discounts.
Financial Management
The Proven Accounting Course, Financial Protection content, e-commerce tax strategies, credit card reward techniques, and discounted specialist bookkeepers.
Team & Systems
The 10-week Advanced Scaling Mastermind, 80+ proven SOPs from 7-figure selling experience, hiring and delegation training, KPIs, and operations manuals.
New Platforms Included
Two communities sold separately come free with Legends: Treasure Hunting Profits (900+ videos for eBay and reseller marketplaces) and Walmart Warriors.
Expert-Led Strategies
Wholesale, private label, branded bundles, Etsy, print-on-demand, Merch, KDP, and more — each taught by seasoned sellers doing it right now.
One login. The whole business, in one place.
No stitching together ten courses and a scattered Facebook feed. Here's what comes with a Legends membership, from your first ASIN to a team running without you.
- 12 months of full access to the Business Building Legends Community
- 2,000+ searchable trainings across sourcing, prep and ship, finances, and ungating
- An AI trainer built on the full library that answers your questions in seconds
- Weekly live group coaching calls led by vetted coaches
- Live sourcing sessions where you watch coaches evaluate products in real time
- A 6 to 10 person Mastermind with monthly coaching calls
- The 60-Day Roadmap™, a structured daily-step sourcing plan
- The Evergreen Sourcing System™ for retail arbitrage, online arbitrage, and wholesale
- The Keepa Data Product Finder, taught end to end
- The OA Leads Group, 2 fresh leads every weekday to rabbit-trail from
- The 2,500 Leads Guarantee, do the work for 60 days and if the leads aren't there, we fill the gap
- A $40/month discount on 3P Mercury, the AI-assisted sourcing platform, for your first 12 months (new subscribers)
- 80+ plug-and-play SOPs you can run today
- The Proven Amazon Course, the flagship program, with lifetime access
- The Kickstart track for newer sellers, a fast path to your first profitable sources
- The Proven Prep & Ship Course plus advanced warehouse and returns workflows
- The Proven Accounting Course, e-commerce tax strategies, and credit card reward techniques
- Recordings of the 10-week Advanced Scaling Mastermind, hiring, delegation, and KPIs
- Training for eBay and reseller marketplaces (Treasure Hunting Profits, 900+ videos), Walmart (Walmart Warriors), and the Amazon Influencer program
- Member-only discounts on software, prep centers, bookkeepers, VAs, Account Health, and sourcing agents
- 2 private 1-on-1 calls with Jim Cockrum, Jimmy Smith, or a Senior Coach
- Regional meetups and your seat at the annual Legends Conference
- Everything on our own desktop platform and phone app, not scattered across social media
Who Legends is built for.
We'd rather you know now than three months in. This is the room for some sellers and the wrong room for others, and the call is where we sort out which one you are.
Legends fits if
- You're selling on Amazon and you've hit a wall on sourcing, cash flow, or systems
- You're newer and you want a clear path instead of ten open tabs and conflicting advice
- You want answers from working sellers, and you're done buying courses you never finish
- You're building something durable, and the middle is where it keeps breaking for you
It's the wrong room if
- You want a hands-off system that runs without you putting in the reps
- You're looking for someone to run the business for you instead of teach you to run it
- You're chasing a quick flip and you'll be gone in a month
- You aren't ready to source, ship, and show up consistently
See if Legends is the right room for your business.
Every seller comes in at a different stage, and the fastest way to know if Legends fits is to talk it through with someone on our team who knows this business. Book a call, tell us where you are and where things are stuck, and you'll get a straight answer on whether this is the right next step.
Book a Call With Our TeamWe ask where your business is now, what you're selling, and where it's stuck.
We walk through how Legends maps to your situation, and where it doesn't.
You leave with a clear next step, whether or not you join.
A straight fit conversation with your questions front and center, and no pressure to decide on the spot. When you join, your membership is backed by our 30-day money-back guarantee. See our Refund & Cancellation Policy.
What sellers pulled in a day or less.
Real numbers members posted working the sourcing system, ungated brands and product leads found, each in a single day or less. These are not typical, and they depend on the work each seller put in.
ungated brands in about 7 hours
new ungated brands in a single overnight run
ungated brands in about 24 hours
product leads in a single overnight run
leads found at about 60 per hour
product leads in about 3 hours
leads and 15 testable ASINs in 30 minutes
leads found in 1 hour
Results disclaimer: These are individual member results and are not typical. Ungated brands and leads found are not sales or income, and your results depend on your own effort, experience, capital, and market conditions.
Don't take our word for it.
"MSP had gone through 97,692 ASINs and found 7,516 brands in about 48 hours! Thanks Jimmy!!!"
"I set buy goals since I can control that. I bought around $800 today, mainly from the sourcing bootcamp, and taking action. I always get golden nuggets from these type things."
"This is great!! I can't believe how much I have been missing Walmart just looking at clearance. This will help my business tremendously."
"Before this group, I was getting so frustrated with RA that I didn't even want to include it in my business model anymore! Now, RA is fun again! I can walk into a store and spend $400 in just an hour or two. Best Training/Coaching/Mentoring Ever!!!"
"Hi Jimmy, I'd just like to express my gratitude for the excellent Mastermind. The operating system you shared is just something our business needs in getting over the hump. Some of your tips alone would be worth the price of admission."
"Joining the Legends group has been the absolute best decision I've made for our business. Our business has seen tremendous growth over last year — more than 300%!! You'll never find a more caring, trustworthy and encouraging group."
"It completely opened my eyes to all of the profitable opportunities out there that I never would've thought to source before. The support, guidance, and friendship that emerges from this group is something that truly makes it stand out from all of the others."
Results disclaimer: These are real member experiences, but they are not typical results, and they are not a promise that you will achieve the same. Legends provides education, coaching, and community — not a guarantee of income, sales, or business outcomes. Your results depend on your own effort, skill, capital, time, and market conditions, and many people who purchase business education do not achieve the results they hope for.
Coached by sellers, not spectators.
Every team member started as a student inside the Legends community — each brings real, current selling experience to your questions.
Jimmy Smith
7-figure Amazon seller, best-selling author, trainer of 10,000+ students, and software company owner.
Kate Chattic
7-figure seller and homeschooling mom of 7 — known as "Keepa Kate" for her data expertise.
Larry & Sue Pruett
Selling online together for over 10 years; they run a coaching team and host our monthly webinars.
Aaron & Tasha Przytulski
Mastered replens after joining Legends in 2018 — now employing friends and family in their business.
Karl Jacobi
Amazon seller since 2015 running a $500k/month operation — our resident wholesale legend.
Leanna Crocco
Business owner for over a decade and co-creator of the Proven Branded Bundles course — the "Bundling Queen."
Jeff Clark
Selling since 2006 — a one-man, six-figure business across Amazon, eBay, and beyond.
Travis Hettenbach
Grew his replens business inside Legends and scaled to opening his own prep center. Loves tacos.
Plus Michelle Henderson (Couponing Guru), Christie Hertzler (Mindset Maestro & Welcome Calls), and Honey Woods (KDP Authority) supporting the community every day.
Questions sellers ask us first.
I've been burned by coaching before. How is this different?
That skepticism is fair, and a lot of our members walked in carrying it. Legends is a room of working sellers and coaches, and everything lives in a searchable platform you can use the day you join, so you can judge it by what's in front of you instead of a promise. It's also backed by a 30-day money-back guarantee.
Do I need experience to get value out of it?
No. Newer sellers get a clear path to their first profitable sources and their first 100 ASINs, and established sellers step into advanced sourcing, scaling SOPs, and masterminds. The call is where we figure out which side you're starting from.
Is this only Amazon, or other platforms too?
Amazon is the core, and Legends also includes Treasure Hunting Profits for eBay and reseller marketplaces, Walmart Warriors for Walmart, and training for the Amazon Influencer program. The idea is to diversify off Amazon, not out of it.
What does it cost to join?
That depends on where you are and how you want to come in, and it's exactly what the call is for. Book a time and we'll walk you through your options, with no pressure to decide on the spot.
What happens after I book?
You'll get a confirmation with your time, and someone on our team will meet you on a short call to talk through your business and whether Legends is the right next step.
MONEY BACK
Risk-Free Guarantee
If you aren't entirely satisfied with your purchase within your first 30 days, let us know and we'll issue a refund or offer a credit of your entire purchase amount. Take your time, check it out, and put this powerful information to work for you — but if you find it's just not for you within the first 30 days, we don't want to keep your money. Email us at admin@businessbuildinglegends.com.
Your business shouldn't be built alone.
Join hundreds of sellers building together — with regional meetups and the annual Legends Conference waiting when you're ready to connect face to face.
Book a Call With Our TeamPrefer to write in first? Message the Legends team at admin@businessbuildinglegends.com or message Jimmy on Instagram.
14422 Shoreside Way, Suite 110 PMB 158, Winter Garden, FL 34787 · admin@businessbuildinglegends.com
Earnings & results disclaimer: Business Building Legends provides education, coaching, and community for e-commerce sellers. We make no guarantee of income, revenue, profit, or business results, and nothing on this page is a promise that you will earn money or recoup any amount paid. Testimonials reflect individual experiences and are not typical. Results depend on factors outside our control, including your effort, skill, capital, and market conditions. We are not a law, accounting, tax, or financial advisory firm. Amazon, Walmart, eBay, Etsy, and all related marks are trademarks of their respective owners; we are not endorsed by or affiliated with them.